Project Vision and Ideas

Core

Photo forward, timeless. Broad coverage, without deep storytelling.

Capturing the essence of the Mornington Peninsula. Including the vibe, beauty and wide range of different landscapes.

Local authenticity over hype. Simple, premium, uncluttered.

Vision

This project aims to create a cohesive, image focused visual record of the Mornington Peninsula.

The focus is on place, atmosphere, and variety, not individual photographers or single hero moments.

Think: calm, considered, timeless imagery that collectively tells the story of the Peninsula as a whole

Content Pillars

Places

Towns and regions

Natural and built environments

Capturing the beauty of the landscapes and variety. Surf, forests, cliffs, beaches, towens

Atmosphere

Light, weather, seasons

Quiet moments vs busy tourist periods

In between scenes, not just hero shots

Human Touch

Cafes, wineries, pubs, restaurants

Lifestyle moments

No heavy portraits or posed scenes. Authentic ‘in the moment’ experiences, based on what draws people to the region.

Navigation

Clear regional structure

Easy to jump from town to town / region to region

Map led understanding of the Peninsula

Regions

Bay Side

  • Portsea

  • Sorrento

  • Blairgowrie

  • Rye

  • Rosebud

  • McCrae

  • Dromana

  • Safety Beach

  • Mount Martha

  • Mornington

  • Mount Eliza

Notes:

  • Includes Sorrento Back Beach, Rye Back Beach, Portsea Back Beach folded into their towns.

  • Diamond Bay falls into Sorrento.

Hinterland

  • Arthurs Seat

  • Red Hill

  • Merricks

  • Main Ridge

  • Boneo

  • Moorooduc

Surf Coast

  • Cape Schanck

  • Gunnamatta

  • St Andrews Beach

  • Fingal

Notes:

  • Treated as landscape/vibe driven, not town focused. (Surf, Sand, etc)

Westernport

  • Somers

  • Balnarring

  • Shoreham

  • Point Leo

  • Hastings

  • Crib Point

  • Bittern

  • Tyabb

Notes:

  • This is my biggest content gap.